The Customer Loyalty Pyramid

The Customer Loyalty Pyramid is a model that illustrates different levels of customer loyalty to a brand. At the base are "prospects," who are aware of the brand but have not yet purchased. As customers engage more, they move up to "first-time buyers," and then to "repeat customers," who make multiple purchases. Higher up are "loyal customers," who consistently choose the brand over others, and at the top are "brand advocates," who promote the brand to others. The goal is to move customers up the pyramid, enhancing their loyalty and encouraging them to become advocates for the brand.