Consumer Satisfaction

Consumer satisfaction refers to the extent to which a product or service meets or exceeds the expectations of customers. When consumers feel that their needs and desires are fulfilled, they are likely to express satisfaction. This can arise from various factors, including the quality of the product, customer service, value for money, and overall experience. High levels of consumer satisfaction can lead to customer loyalty, repeat business, and positive word-of-mouth, while dissatisfaction may result in complaints and lost customers. Ultimately, it’s about how well a company delivers on what it promises to its customers.