Quality Function Deployment (QFD)

Quality Function Deployment (QFD) is a structured approach used in product development to ensure that customer needs and preferences are translated into specific design requirements. It involves creating a visual tool, often called the "House of Quality," which helps teams identify what customers want and how those desires can be met through product features. By aligning engineering, production, and marketing efforts with customer expectations, QFD helps improve product quality and increases customer satisfaction, ensuring that the final product effectively addresses what users really want.