Customer Satisfaction and Relationship Management

Customer Satisfaction and Relationship Management refer to the practices businesses use to ensure their customers are happy with their products and services. Customer satisfaction measures how well a company meets or exceeds customer expectations. Relationship management involves building strong, lasting connections with customers through effective communication and personalized experiences. Together, they help businesses understand customer needs, improve services, and foster loyalty. This ultimately leads to repeat business and positive word-of-mouth, which are crucial for long-term success in a competitive market.