Frederick F. Reichheld

Frederick F. Reichheld is an influential American author and business strategist known for his work on customer loyalty and business growth. He is best recognized for creating the Net Promoter Score (NPS), a widely used metric for measuring customer satisfaction and loyalty. Reichheld emphasizes that strong customer relationships can lead to long-term success for businesses. His books, including "The Loyalty Effect," explore how loyal customers contribute to profitability and corporate performance. Through his research, he encourages companies to focus on delivering exceptional customer experiences to foster loyalty and drive sustainable growth.