NPS (Net Promoter Score)

Net Promoter Score (NPS) is a tool used to measure customer loyalty and satisfaction. It asks customers how likely they are to recommend a company, product, or service to others on a scale from 0 to 10. Based on their responses, customers are categorized as promoters (9-10), passives (7-8), or detractors (0-6). NPS is calculated by subtracting the percentage of detractors from the percentage of promoters. A higher NPS indicates more satisfied customers who are likely to promote the company, while a lower score indicates potential issues that need addressing. It's a quick way to gauge overall customer sentiment.