client retention

Client retention refers to the strategies and practices businesses use to keep their existing customers over time. It focuses on creating positive experiences and building strong relationships, encouraging clients to continue buying products or services. High client retention is often more cost-effective than acquiring new customers since it is generally easier to sell to someone who is already familiar with the brand. Businesses achieve this through excellent customer service, personalized communication, loyalty programs, and regularly engaging with clients to meet their needs. Ultimately, effective client retention leads to increased customer loyalty and long-term success.