Customer Relationship Management
Customer Relationship Management (CRM) in Service Operations Management refers to the strategies and tools that businesses use to manage interactions with customers. It helps organizations understand customer needs, improve service quality, and build long-lasting relationships. By collecting and analyzing customer data, businesses can tailor their services, address issues promptly, and enhance overall satisfaction. Effective CRM leads to better communication, personalized experiences, and increased customer loyalty, ultimately driving business success.
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Customer Relationship Management (CRM) is a strategy that businesses use to manage interactions with current and potential customers. It involves collecting, analyzing, and using customer information to improve relationships and enhance customer satisfaction. By leveraging data about customer preferences and behaviors, companies can tailor their communication, offer personalized services, and resolve issues more efficiently. The goal of CRM is to foster loyalty and increase sales by understanding and meeting customer needs effectively, ultimately creating a better experience for both customers and the business.