SAP CRM

SAP CRM (Customer Relationship Management) is a software solution that helps businesses manage their interactions with customers. It streamlines processes such as sales, marketing, and customer service by organizing customer data and tracking communications. This enables companies to understand customer needs better, improve service quality, and enhance customer satisfaction. By integrating with other systems, SAP CRM allows for a unified view of customer interactions, helping businesses build stronger relationships and drive sales growth. Overall, it is a tool that supports effective customer engagement and business efficiency.