International Journal of Research in Marketing

The International Journal of Research in Marketing is an academic publication that focuses on studies and findings related to marketing practices and theories. It features research articles that explore consumer behavior, marketing strategies, and innovations in the field. The journal aims to contribute to the understanding of how marketing influences businesses and consumers, providing valuable insights for academics, practitioners, and policymakers. By publishing rigorous research, it helps to advance knowledge in marketing and offers a platform for sharing new ideas and methodologies in this dynamic field.