Market Research Society

The Market Research Society (MRS) is a professional organization that supports and advocates for people working in market research and insights. It provides standards, training, and resources to ensure that research is conducted ethically and effectively. MRS also promotes the importance of understanding consumer behavior and market trends for businesses and organizations to make informed decisions. By fostering professionalism and best practices, MRS helps ensure that market research results are credible and reliable, ultimately supporting the growth and success of companies across various industries.