ARF (Advertising Research Foundation)

The Advertising Research Foundation (ARF) is an organization dedicated to improving advertising and marketing effectiveness through research and insights. It brings together professionals from various fields—advertisers, agencies, and researchers—to share knowledge, develop best practices, and advance the science of advertising. ARF conducts studies, hosts events, and provides resources to help its members better understand consumer behavior and media effectiveness. By fostering collaboration and innovation, the ARF aims to enhance the overall impact of advertising and contribute to the success of brands.