Customer Data Platforms (CDP)

A Customer Data Platform (CDP) is a software system that collects, organizes, and unifies customer information from various sources—like websites, apps, and social media—into a single, comprehensive profile. This centralized data helps businesses understand individual customer behaviors, preferences, and interactions. With this insight, companies can personalize marketing efforts, improve customer experiences, and make more informed decisions. Think of a CDP as a digital hub that brings together scattered customer data into one clear picture, enabling smarter, more targeted engagement.