Brand Engagement

Brand engagement refers to the way consumers interact and connect with a brand beyond just purchasing its products or services. It includes emotional responses, loyal behaviors, and participation in brand-related activities, like following on social media, attending events, or sharing content. Strong brand engagement leads to customer loyalty, advocacy, and positive word-of-mouth, making consumers feel a part of a brand's story. Essentially, it's about building a relationship that makes customers feel valued and connected, resulting in a deeper commitment to the brand.