client base

A client base refers to the group of customers or clients that a business serves consistently over time. This group can vary in size and characteristics, depending on the nature of the business. A strong client base is essential for a company’s success, as it provides stable revenue and can lead to repeat sales and referrals. Understanding and maintaining a good relationship with the client base is crucial, as happy clients are more likely to return and recommend the business to others. Essentially, your client base is the foundation of your business's growth and sustainability.