Marketing and Advertising Strategies

Marketing and advertising strategies are plans businesses use to promote their products or services. Marketing focuses on understanding customer needs and building relationships, often through social media, content, and email campaigns. Advertising is about creating paid messages to promote a brand or product, often using TV, print, online ads, or billboards. The goal is to attract potential customers, communicate the value of what’s being offered, and encourage purchases. A successful strategy uses research, creativity, and targeted messaging to reach the right audience effectively.