Four Ps

The Four Ps—Product, Price, Place, and Promotion—are key elements of marketing that help a business successfully sell its offerings. "Product" refers to what the business is selling, including its features and benefits. "Price" is how much it costs, considering value and competition. "Place" involves where and how the product is available to customers, like online or in stores. "Promotion" encompasses the methods used to advertise and communicate about the product, such as advertising campaigns, social media, or discounts. Together, these elements help a business meet customer needs while achieving its sales and growth objectives.