Sales and Marketing

Sales and marketing are essential functions in a business that work together to promote and sell products or services. Marketing involves researching customer needs and preferences, developing strategies to reach target audiences, and creating awareness through advertising and promotions. Its goal is to attract potential customers. Sales, on the other hand, focus on the actual process of selling the product or service, often through direct interactions with customers. While marketing generates interest and leads, sales convert that interest into transactions, ultimately driving revenue for the business. Together, they help businesses grow and succeed in competitive markets.