Ad Agency

An advertising agency, or ad agency, is a company that helps businesses promote their products or services. They create advertising campaigns, develop concepts, design visuals, write copy, and choose media channels to reach the right audience. Their goal is to attract customers and boost sales by crafting effective messages that resonate with target markets. Agencies often work with clients from various industries, providing strategic advice and creative solutions to enhance brand visibility and impact. In essence, an ad agency acts as a partner in communicating a company's value and differentiating it in the marketplace.