Sales Promotions

Sales promotions are short-term incentives used by businesses to encourage customers to buy products or services. These can include discounts, coupons, buy-one-get-one-free offers, contests, or free samples. The aim is to boost sales quickly, attract new customers, or encourage repeat purchases. By creating a sense of urgency or added value, promotions can help businesses stand out in competitive markets. While effective, they are typically used for limited periods and can impact profit margins, so companies often balance promotions with other marketing strategies.