Point of Purchase Advertising Institute

The Point of Purchase Advertising Institute (POPAI) is a professional organization that focuses on the effectiveness of retail marketing. It provides industry standards, research, and best practices for creating in-store advertising and displays that influence customer purchasing decisions. POPAI helps brands and retailers design engaging point-of-purchase materials—like displays, signs, and packaging—to better attract shoppers and increase sales. Its goal is to improve the impact of in-store marketing efforts through education and collaboration within the retail marketing community.