Trade Promotions

Trade promotions are marketing activities that manufacturers or suppliers offer to retailers and distributors to encourage them to stock, promote, or buy more of their products. These can include discounts, special deals, free samples, or promotional displays. The goal is to increase sales, boost product visibility, and strengthen partnerships with the trade channel. Essentially, trade promotions act as incentives to motivate partners to prioritize their products, ultimately helping brands reach more consumers and grow in the marketplace.