DMP (Data Management Platform)

A Data Management Platform (DMP) is a software system that collects, organizes, and analyzes large amounts of data from various sources, like websites, apps, or marketing campaigns. Its goal is to create detailed profiles of audiences, helping businesses understand their customers better. By combining data such as demographic info, browsing behavior, and purchase history, a DMP enables targeted advertising and personalized marketing. Essentially, it acts as a centralized hub that transforms raw data into actionable insights to improve marketing strategies and customer engagement.