Ad Fraud

Ad fraud refers to deceitful practices that aim to artificially inflate advertisement metrics, such as clicks, impressions, or conversions. This manipulation can occur through fake websites, bots impersonating real users, or click farms where people are paid to generate activity. As a result, businesses can waste significant amounts of money on ineffective ads, while advertisers and marketers may struggle to understand their true audience engagement. Ad fraud undermines the integrity of digital advertising, making it essential for companies to implement measures that detect and prevent these fraudulent activities.