Clickbait

Clickbait refers to sensationalized or misleading headlines and thumbnails designed to attract attention and encourage users to click on a link. Often used in online articles or videos, clickbait can exaggerate content, leaving viewers disappointed upon discovering that the actual material does not match the provocative presentation. While effective in driving traffic, it may harm credibility and trust if the content repeatedly fails to meet audiences' expectations. Clickbait is prevalent in digital media, as creators seek to maximize views and engagement, often prioritizing clicks over genuine information delivery.