interest-based advertising

Interest-based advertising is a form of personalized marketing where online ads are tailored to your preferences and behavior. When you browse websites or use apps, companies track your interests, searches, and interactions. This information helps advertisers show you ads related to your hobbies, preferences, or recent activity, making the ads more relevant and engaging. Essentially, it's like having ads that understand what you're genuinely interested in, rather than generic advertisements. This targeted approach aims to improve your browsing experience and increase the likelihood of discovering products or services that match your interests.