The Attention Merchants

**The Attention Merchants** refers to businesses and platforms that capture and monetize people's attention, primarily through advertisements. In today’s digital age, companies like social media networks and streaming services design their content to engage users, keeping them online longer. This attention is then sold to advertisers who want to reach potential customers. The book, written by Tim Wu, explores how this phenomenon shapes our culture, economy, and personal lives, raising concerns about privacy, mental health, and the impact of pervasive marketing on society. It ultimately highlights the value and consequences of our attention in the information age.