algorithmic targeting

Algorithmic targeting is a process where computer algorithms analyze large amounts of data about individuals—such as browsing habits, demographics, and preferences—to identify patterns. Based on this analysis, the algorithms determine the best audience for specific messages, advertisements, or content. This allows marketers and platforms to deliver more relevant and personalized experiences to users. Essentially, it's like using data-driven insights to ensure that the right information reaches the right people at the right time, improving efficiency and engagement in communication and marketing efforts.