"Attention Economy" (theory)

The "Attention Economy" theory posits that human attention is a scarce resource in today's information-rich world. As countless media and digital platforms compete for our focus, businesses and content creators seek to capture and retain our attention to drive engagement and profit. This has led to the creation of captivating content, persuasive marketing, and sometimes even mechanisms designed to keep us scrolling. Ultimately, in the attention economy, the value of goods and services is increasingly measured by how well they can attract and hold our attention amidst overwhelming choices.