The Attention Economy (book)

*The Attention Economy* by Thomas H. Davenport and John C. Beck explores how human attention has become a valuable resource in our digital age. With countless information sources competing for our focus—such as social media, advertising, and news—companies design strategies to capture and hold our attention. The book explains how this shift affects consumer behavior, business practices, and society’s overall information landscape. Essentially, it highlights that in a world with abundant content, attention itself has become a scarce commodity, shaping modern economics and communication.