Internet Advertising

Internet advertising involves promoting products or services through digital channels such as websites, social media, search engines, and emails. Firms pay to display ads to target audiences based on their interests, browsing habits, or demographics. These ads can appear as banners, videos, or sponsored posts, aiming to attract attention, increase brand awareness, and drive sales. The digital nature allows for precise targeting and real-time performance tracking, making it a flexible and measurable way for businesses to reach potential customers effectively.