IAB (Interactive Advertising Bureau)

The Interactive Advertising Bureau (IAB) is a trade organization that sets standards and best practices for digital advertising. It helps companies involved in online marketing—such as advertisers, publishers, and tech firms—coordinate effectively and maintain quality. Through research, guidelines, and industry initiatives, the IAB ensures that digital ads are effective, transparent, and measurable. Essentially, it acts as a bridge to promote growth, innovation, and trust in the digital advertising ecosystem.