Real-Time Bidding (RTB) Systems

Real-Time Bidding (RTB) systems enable advertisers to purchase ad space online in real time. When a user visits a website, their profile data triggers an auction among advertisers looking to display ads to that specific user. This process happens in milliseconds. Advertisers bid on the opportunity based on factors like the user's interests and demographics. The highest bidder wins the ad placement, and their ad appears instantly. This allows for highly targeted advertising, maximizing the relevance of ads to users while optimizing spending for advertisers.