Digital Advertising Alliance

The Digital Advertising Alliance (DAA) is a nonprofit organization that promotes privacy and responsible data practices in online advertising. It provides resources and guidelines for businesses to follow, helping them to deliver ads based on users' interests while respecting their privacy. The DAA offers consumers tools to control their online ad experiences, such as the ability to opt-out of targeted advertising. By encouraging transparency and accountability, the DAA aims to build trust between consumers and advertisers in the digital landscape.