Network Advertising Initiative (NAI)

The Network Advertising Initiative (NAI) is an organization that focuses on creating guidelines for online advertising practices, particularly related to user privacy. It consists of various digital advertising companies that work together to ensure transparent and responsible advertising. The NAI promotes the idea that users should have control over their personal information and how it is used for advertising purposes. By adhering to NAI principles, companies aim to build consumer trust and provide users with options to manage their online advertising experiences, including tools to opt-out of targeted ads.