Interactive Advertising Bureau (IAB)

The Interactive Advertising Bureau (IAB) is an organization that develops standards, guidelines, and best practices for digital advertising. It helps ensure all players—advertisers, publishers, platforms—communicate effectively and maintain quality across online ads. By providing industry-wide frameworks, the IAB promotes transparency, efficiency, and innovation in digital marketing efforts. Its work supports a more trustworthy and effective online advertising ecosystem, benefiting both businesses and consumers.