DoubleClick

DoubleClick was a digital advertising company founded in the late 1990s, known for its technology that helped businesses manage online advertisements. It provided tools for advertisers to create, track, and optimize their ad campaigns on websites. In 2008, Google acquired DoubleClick, integrating its services into Google’s advertising products. This acquisition strengthened Google’s position in the online advertising market, allowing better targeting and measurement of ad performance. Today, DoubleClick's technology is part of Google Marketing Platform, helping companies effectively reach and engage their audiences across various digital channels.