ad relevance

Ad relevance refers to how closely an advertisement aligns with the interests and needs of its intended audience. It measures whether the content of the ad resonates with viewers based on their preferences, search history, or demographics. High ad relevance typically leads to better engagement, as people are more likely to respond positively to ads that feel pertinent to them. Advertisers aim to create tailored, meaningful messages to enhance user satisfaction and increase conversion rates, ultimately making advertising more effective for both businesses and consumers.