The Long Tail (theory)

The Long Tail theory explains how niche products can collectively make up a significant market share, even if each individual item sells infrequently. In the past, businesses focused on popular items to maximize sales. However, with the rise of the internet and digital marketplaces, it's now possible to offer a vast range of less popular items. These niche products, while not bestsellers, together can lead to substantial profits because they cater to diverse interests and preferences, reaching customers who might be looking for something specific rather than mainstream items alone.