"The Long Tail: Why the Future of Business is Selling Less of More"

"The Long Tail" concept suggests that businesses can profit by selling a wide variety of niche products rather than just focusing on a few popular items. In the traditional model, companies emphasize high-demand products for maximum sales. However, with advances in technology and online marketplaces, there's a growing demand for less popular items, or "tail" products. Consumers now have access to countless options, and these niche offerings can collectively generate significant revenue. This shift means that businesses should diversify their inventory and cater to diverse interests to thrive in the modern market.