Long Tail Theory

The Long Tail Theory suggests that when selling products or services, businesses can benefit from offering a wide range of niche items that may not sell in high volumes but together can generate significant revenue. Instead of focusing solely on a few bestsellers, the idea is that the cumulative sales from many less popular items can outperform the few top sellers. This concept is particularly relevant in the digital age, where the internet allows for an extensive variety of offerings that cater to diverse tastes and preferences.