business models

A business model describes how a company creates, delivers, and captures value. It outlines the way a business operates, including its target customers, products or services, revenue streams, and cost structure. Essentially, it explains how a company makes money while serving its customers. For example, a subscription model charges customers a recurring fee for ongoing access, while a retail model sells products directly to consumers. Understanding a business model helps in recognizing how different companies succeed and adapt to market demands.