Clayton Christensen

Clayton Christensen was an influential American scholar and business theorist best known for his concept of "disruptive innovation." This theory explains how smaller companies with fewer resources can successfully challenge established businesses by introducing simpler, more affordable products that meet a market's needs. Christensen argued that established firms often overlook these innovations, focusing instead on improving their existing offerings. His work, particularly highlighted in his book "The Innovator’s Dilemma," has significantly shaped understanding of innovation in business, technology, and management, emphasizing the importance of adapting to changing market conditions.