Jobs To Be Done Theory

Jobs To Be Done (JTBD) Theory is a framework for understanding customer needs by focusing on the "jobs" they want to accomplish rather than just their demographic characteristics or product features. It suggests that when people purchase a product or service, they are trying to solve a specific problem or achieve a goal in their lives. By identifying these jobs, businesses can create solutions that better meet customer needs and improve satisfaction. Essentially, JTBD emphasizes understanding the purpose behind customer actions to drive innovation and design products that truly resonate with them.