The Innovator's Solution

*The Innovator's Solution*, by Clayton Christensen and Michael Raynor, explains how businesses can successfully develop products and services that create new markets or disrupt existing ones. It emphasizes understanding customer needs deeply and identifying opportunities for innovation that current solutions don’t address. The book advises companies to focus on “disruptive innovation”—introducing simpler, more affordable options that eventually meet mainstream demands. By doing so, firms can grow sustainably and stay ahead of competitors. The core idea is that strategic, customer-focused innovation is key to long-term success in dynamic markets.