Jobs To Be Done

Jobs to Be Done (JTBD) is a framework used to understand customer needs by focusing on the tasks or "jobs" they want to accomplish. Rather than just looking at products or demographics, JTBD emphasizes what outcomes people are trying to achieve in specific situations. For example, when someone buys a drill, they're not just looking for a tool; they want to create holes. By identifying these underlying motivations, businesses can better design products and services that truly meet user needs, leading to greater satisfaction and success in the market.