Innovator's Solution

"The Innovator's Solution" is a book by Clayton Christensen that explores how companies can successfully create and manage innovative products or services. It focuses on understanding customer needs and identifying new markets, particularly for disruptive innovations that target overlooked customer segments. The book emphasizes the importance of developing a clear strategy that aligns with a company's strengths and market opportunities. By analyzing what makes innovations thrive or fail, it provides insights into building sustainable growth and competitive advantage in a rapidly changing business environment.