Clayton Christensen (disruptive innovation)

Clayton Christensen introduced the concept of disruptive innovation, which describes how smaller companies with limited resources can successfully challenge established businesses. They often introduce simpler, cheaper products initially appealing to overlooked customers. Over time, these innovations improve and attract the mainstream market, disrupting established players. For example, how streaming services like Netflix disrupted traditional cable TV by starting with a limited selection of movies but eventually offering a vast library and original content. This illustrates how innovation can reshape industries by meeting the evolving needs of consumers.