
Technology-Driven Services Innovation
Technology-Driven Services Innovation refers to the process of enhancing or creating services using advanced technology. It involves leveraging tools like artificial intelligence, big data, and mobile applications to improve customer experiences, streamline operations, or develop new service offerings. For example, a bank could use an app to offer customers personalized financial advice based on their spending patterns. This innovation not only meets changing consumer needs but also makes services more efficient and accessible, ultimately leading to better satisfaction and growth for businesses.