JTBD Framework

The Jobs-to-Be-Done (JTBD) framework is a method for understanding customer needs by focusing on the specific problems they want to solve or goals they aim to achieve. Instead of just looking at products or features, it asks: "What job is the customer hiring this product or service to do?" This perspective helps businesses create better solutions by addressing core customer desires, leading to more innovative products and stronger customer satisfaction. Essentially, it frames product development around fulfilling real, practical needs from the customer's point of view.